Retail Marketing Strategies – Online and Offline

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If you are a retailer operating from a storefront only, you could be missing out on sales. The NY Times report that three quarters of the people who shop online say they are likely to search for products online before making an offline purchase. Only 12% of brick and mortar retailers are showing up in online searches, because they tend to rely on their “brand push strategy,” says Internet-Engine of marketing Vox. Webpro News reported that 56% of online retailers will reduce their spending on search marketing.

It is interesting to see where this will take us, as it seems retailers are not getting the statistics about online marketing or they are ignoring them. The Gen Y and Gen X markets both utilize the Internet for shopping for new products. It would benefit the brick and mortar retailers to take advantage of online marketing as much as possible. While retailers say they will decrease search marketing, they plan on increasing their budgets for participation in the social networks, which represents a “consumer pull strategy.”

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